Fruit Attraction is the benchmark event in the national and international horticultural sector, a fair held annually in October at the IFEMA fairgrounds in Madrid.

Fruit Attraction celebrated the 10th Anniversary with the assistance of more than 80,000 professionals from 122 countries, 19% more than the previous year; and 1621 companies from 40 countries, 11% more than in the 2017 edition.

One year more Hnos. Fernández attended the event as an exhibitor company accompanied by a delegation from Grupo Orsero.

After presenting its new corporate image in 2017, Hnos. Fernández and Grupo Orsero came together to form a unique space where our visitors and collaborators shared a few days of reunions and business meetings with our entire team.

This appointment is the key to make a balance with suppliers and customers about the progress of the activity, reflections are made on the different campaigns and points of improvement in the commercial relationship are outlined. It is also a meeting point for new opportunities presented by many of the attendees at the fair.

Without a doubt, we can say that, given the success of exhibitors and visitors, the sector is more alive than ever, with opportunities and novelties that make our participation in this annual event more interesting.